Let’s face the reality:
Today, I had a conversation with an innovative team that is currently navigating a financial and operational crisis. Moments like these remind me of something powerful happening in the business world right now — and even recent industry news reinforces it.
Skype, a platform that shaped our earliest video-call experiences, has officially shut down after 22 years. A product once used by millions, backed by a global tech giant, simply ceased to exist.
Microsoft acquired Skype for $8.5 billion in 2011, yet the product still couldn’t survive. Why? Because even the biggest companies struggle when they fail to adapt fast enough.
“Success doesn’t always belong to the biggest players.
It belongs to the most adaptable.”
This is exactly what we see when we work closely with founders and teams at LegoBrands:
A massive organisation is like a cruise ship — powerful, but slow to change direction. A small, focused team is like a speedboat — agile, flexible, and capable of sharp turns when the market demands it.
The team I met today might be facing a crisis, but they also have something far more valuable:
- The ability to pivot
- The hunger to innovate
- The speed to execute
- And the mindset to rebuild
Skype’s story is a reminder that size, budgets, or brand legacy don’t guarantee survival. But agility, learning, and resilience almost always do.
At LegoBrands, this is the core belief that drives our work with entrepreneurs and businesses: No matter what crisis you’re facing today, adaptation is the real competitive advantage.
Ready to Transform Your Business?
If your team is facing uncertainty, operational challenges, or the need to pivot — we’re here to help.
LegoBrands provides strategic consulting, branding, and business transformation support to help you move with clarity and confidence.
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