1. Overview

Stuid Learning App is a rising edtech startup committed to delivering a smoother, smarter way for students to learn online. Built around the idea of making digital education feel intuitive and inclusive, the brand needed a full foundation — from naming and identity to a complete suite of websites for learning, engagement, support, and partnerships.

LegoBrands partnered with the Stuid team to shape the brand from the ground up. The engagement included strategic naming, visual identity design, and the development of four key websites — each serving a distinct function in Stuid’s student-focused ecosystem.

  • Client: Stuid Learning App
  • Industry: EdTech
  • Services Provided: Brand Strategy, Logo & Visual Identity Design, Website Design & Development (4 websites), Blog & SEO Content Architecture, Help & Support Center, Affiliate & Partner Portal, Digital Brand Kit.
  • Websites Delivered:
    stuidapp.com | blog.stuidapp.com | support.stuidapp.com | partners.stuidapp.com

2. Challenge

Stuid began as a strong concept but had no existing digital infrastructure, no branding, and no formal content system. In a competitive edtech space, the brand needed to be instantly credible, visually appealing, and structurally sound.

The key challenge was to design a system that would serve multiple purposes: attract users, share knowledge, resolve student queries, and build partnerships. This meant the creation of four interconnected yet independently functional websites — all aligned under one brand identity and built to scale.

We had the idea and direction — LegoBrands gave it form, clarity, and presence.

3. Solution

LegoBrands began by finalizing the name “Stuid” — a creative blend of “student” and “fluid” — and developed a clean, engaging visual identity system to match. From logo design to typography and color palette, the branding reflected clarity, confidence, and youthfulness.

We then designed and built four purpose-specific websites:

  1. stuidapp.com – The main brand and product website, designed to introduce Stuid, showcase its features, and capture leads.
  2. blogs.stuidapp.com – A content-rich blog featuring student-focused educational content and brand thought leadership.
  3. support.stuidapp.com – A dedicated help center where users can access onboarding material, FAQs, and support documentation.
  4. partners.stuidapp.com – A collaboration and affiliate portal to onboard educational partners and resellers with clear messaging and application flows.

Each website was built with responsive design, intuitive navigation, and a backend content management system that enabled the Stuid team to manage updates independently. A consistent design system tied all digital assets together, giving the brand a unified, polished presence across every touchpoint.

To support the public launch, LegoBrands also delivered branded digital assets including favicons, header visuals, social media graphics, and content templates for future use.

4. Results

The final outcome was a cohesive, professional brand experience that allowed Stuid to step confidently into the edtech space. With a clear identity, high-performance websites, and an accessible content system, the startup was ready for public engagement, growth, and investor outreach.

Each website fulfilled a specific need — from product awareness to student education, technical support, and business partnerships. The consistent design and messaging created trust with early users, and the backend systems empowered the team to grow content without needing ongoing technical support.

“The websites look great, load fast, and truly feel like ‘us’. It was a total brand evolution.”
— Rahmathullah Karumbil, Founder of Stuid

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